A new chapter in South African agriculture has begun, powered by digital innovation and financial inclusion. Welcome, PrysWys, South Africa’s first online wholesale marketplace for agricultural inputs, is transforming the way farmers buy, finance, and access essential goods like fertiliser, seed, livestock feed and fuel. With its powerful technology and recent collaboration with Nedbank Agribusiness, PrysWys is not just another digital tool—it enables smarter, faster and more affordable farming.

Rewriting the Rules of Input Procurement

For decades, farmers in South Africa have navigated a fragmented system of input procurement marked by inconsistent pricing, limited access and logistical inefficiencies. Often, small and emerging farmers, particularly in rural regions, face limited bargaining power and rely heavily on local intermediaries with inflated prices or limited stock.

PrysWys offers a radically different approach. As a digital platform powered by agri-tech leader SwiftVEE, it connects farmers directly with trusted suppliers through a transparent and easy-to-use marketplace. Farmers can request quotes, compare pricing and place orders online without visiting physical stores or negotiating with multiple vendors.

“PrysWys is about putting control back in the hands of the farmer,” says Russel Luck, CEO of SwiftVEE. “We created this platform to enable any farmer, regardless of their location, to access reliable suppliers at competitive and wholesale prices. The farmer no longer has to wonder whether they’re overpaying or settling for second-best.”

The platform offers a clean, mobile-friendly interface where users can filter products, compare prices in real time and make an informed purchasing decision. It works seamlessly on both smartphones and desktops and requires minimal data costs—ensuring it remains accessible even in rural areas with limited connectivity.

Built for Affordability, Backed by Finance

One of the most significant barriers to efficient farming is cash flow. Even when affordable inputs are available, many farmers are unable to purchase them upfront leading to missed planting windows, reduced yields and financial strain.

To tackle this, PrysWys has partnered with Nedbank Agribusiness to provide integrated financing options directly through the platform. Now, a farmer can secure financing for agricultural inputs with just a few clicks—no lengthy applications, no middlemen.

“This collaboration isn’t just about lending money,” says Desry Lesele, Senior Manager for Agribusiness Client Value Propositions at Nedbank Commercial Banking. “It’s about creating an ecosystem where technology, financial services and sustainable farming come together to uplift South African agriculture. PrysWys allows Nedbank to fund agricultural trade in a manner that is fast, transparent and scalable.”

This partnership reflects Nedbank’s commitment to enabling intra-South African trade and its belief in the power of technology to drive inclusion. It opens a new world of possibilities for commercial producers and smallholders alike.

Environmental and Economic Impact

Beyond affordability and access, PrysWys is also helping farmers and the agricultural economy become more efficient and sustainable. By removing unnecessary layers of middlemen and consolidating logistics, the platform reduces transport costs, fuel usage and carbon emissions.

This streamlined value chain benefits everyone involved—farmers earn more, suppliers reach wider markets and the broader economy benefits from reduced waste and improved productivity. With real-time pricing data and market insights, PrysWys also supports better financial and operational planning.

Moreover, by ensuring fair access to resources, the platform contributes to greater equity across the agricultural sector, helping historically marginalised producers compete on a more level playing field.

What Farmers Gain from PrysWys

• Transparent and wholesale input pricing
• Access to trusted suppliers across South Africa
• Instant financing options provided by Nedbank
• Hassle-free ordering, delivery tracking and customer support
• Mobile-optimised functionality with low data usage

By combining price discovery, supplier access and built-in finance options, PrysWys provides a one-stop solution for agricultural procurement. It's an approach that respects the farmer’s time, cash flow and supports long-term sustainability.

Visit Us Online

PrysWys and Nedbank Agribusiness invites farmers, cooperatives, agri-retailers and industry stakeholders to experience the platform in action. To explore the platform or register for an account, visit www.pryswys.com or download the PrysWys app today.